Soul Knowledge, Inc. was founded by Kristi Petersen, an International Corporate Trainer and certified Executive and Business Coach with a history of serving as a catalyst for positive change as a facilitator, coach and corporate executive. She is an enthusiastic and entertaining trainer and motivational speaker, blending her passion for helping bring the potential out in participants both in individual and group settings ranging from small companies up to Fortune 50 institutions. Her associates share her belief that all leadership begins with self-leadership!

Kristi has been a pioneer throughout her entire corporate career and she brings that same sense of innovation and passion to her leadership development work. She laid the foundation for her coaching practice in television where she held positions as an award-winning writer, reporter, anchor and producer, first at a CBS affiliate and then for over 15 years in senior management at CNN. She interviewed countless public figures and began developing a natural style of reading people and asking questions that uncover the heart of sensitive issues.

As Kristi progressed in her career, she was continuously recruited by the Senior Executive team at CNN to lend her leadership expertise to high-profile, strategic projects and start-ups where she managed as many as 30 team members. Kristi’s engaging management style and ability to solve problems enabled her to synthesize competing groups, effectively serving as a catalyst for change and winning countless awards.

Kristi never pursues anything half-heartedly and when she established her business, she added an array of formal educational credentials to her repertoire. She earned her Master’s Degree in Leadership/Organizational Management, a Business & Life Coach certification through Coach University, a Soul Coaching Professional Certification from the International Institute of Soul Coaching, and has completed over 100 classroom hours in Advanced Coaching studies through Coach University.

In addition to her coaching and training work, Kristi performs Executive, Individual and Team Assessments, helping current and future leaders identify both their strengths and development opportunities. She is qualified and certified in a number of assessment tools including DISC, Myers-Briggs, 360 reviews and Equine-Assisted Team Building.

Some may see her career path as a major course change, but for Kristi it was a natural evolution. As she says, “I once taught people about the world and now I help them learn about themselves.”